Civekos: Value Proposition Exercise

[I was working on this under the assumption that I had to limit it to one page – which led to this result. I know I could expand on these areas. See my entry from the Jason Jay “Problem Definition” workshop. Thanks!]

MLD 836 Grey Lee Class 4 Workshop – Value Proposition/Solution Questions – 9/12/17

  1. What is your theory of change?

Living in a facilitated and subsidized communal setting will improve the level of commitment of social benefit professionals. Their commitment will be improved through reduced anxiety around housing costs, through improved connections to peers in social benefit fields, and through resonant values expression in the group living setting related to communication, sharing resources, and connecting to the surrounding community. My model will further provide network benefits as the nodes of housing get organized in multiple locations.  

  1. What is the nature of the offering you create/plan to create?

The offering is a superior housing option for people committed to social sector work.

  1. Who is the main beneficiary/customers?

People who are working in the public/social sector, generally young and single, who want to live in a group setting. Their employers may also benefit as they could participate in subsidising the housing for less cost than increasing payroll costs (a higher net benefit to the housed employee). The community benefits from being more welcoming for a longer duration the social servants.

  1. What social/public value do you create?

Reduced housing and household costs and elongated terms of public service.

  1. What is the next best alternative to solving the problem?

People can find cheap housing in inferior buildings/facilities and without the structured interaction, the socio-professional synergies, or linkages to the local community. Employees can negotiate to attain higher income to offset their increasing housing costs as their preferences shift over time.

  1. Can you calculate/describe why your solution is better, being as specific as possible?

We will have to develop the financial model in regards to how our facilities’ units cost in comparison to a market rate for similar housing. Fundamentally, by aligning philanthropy to engage in the real estate, we can magnify their benefit to public service professionals in a new way. Structuring the housing experience for people, new to the work, helps them connect and stabilize their social life/professional responsibilities.

In terms of benefits to residents, there are a few:

  • Household economy: food, supplies, etc are cheaper in bulk
  • Semi-serviced domestic needs like cleaning and cooking are more efficient & higher quality
  • Group interaction is facilitated through both formal settings (weekly group dinners, group presentations, social events) and informally (casual encounters in the kitchen, impromptu networking, spontaneous social outings) for example
  • Group dynamics are moderated by established systems, group norms, grievance systems and
  • Group membership is vetted through an application by each individual – a high quality of housemates is ensured
  • A local board guides and supports the node and helps make connections (this board drawn from the subsidizing agents, community partners, and the employing entities)
  • There is pride in being connected to a larger purpose through this type of network


  1. Can you articulate a value proposition for your staff, volunteers, partners?

Our housing reduces costs and builds the capacity of social benefit professionals to thrive.

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